Pontiac was known in the past as a qualitative brand, affordable and design timepieces in the whole Belgium, Netherlands even France and Germany. The first "new" Pontiac collection will be launched in September 2014 during the Orologio fair in Brussels (Autoworld - Brussels the 14th and 15th of September). A colelction of 42 watches with all Sapphire Glass and Swiss Movement for ladies and gentlemen. The design of the timepieces has been closely studied to fit the image of Pontiac. Pontiac watches are characterized by the combination of the quality of the components, timeless design with a touch of modernity. The attention given to each detail, to the style and innovation reassert the position of Pontiac brand as a "must have" in the qualitative watch business.